U.S. intelligence: Iraq situation is in sharp decline | Chron.com - Houston Chronicle
During a White House briefing, Hadley was pressed to reconcile that assessment with the president's refusal to describe the Iraq situation as a civil war. "I think I can't do better than the description of the facts on the ground that is in the NIE, with which we agree, and that says this is a complex, difficult situation," Hadley said. "And that's what it is."
...is, "We absolutely agree. This is what we've been saying all along - 'civil war' isn't useful and is a non-optimal descriptor because it doesn't convey the true complexity and difficulty of the situation," then introduce the "new and approved term."